PROJECT STUDY
Frederick Comedy Festival
Building a regional storytelling campaign through documentary video, editorial communications, and audience engagement.
Role
Campaign Strategy • Creative Direction • Video Production
Timeline
Fall 2025 – Spring 2026
Deliverables
Promotional Videos • Social Media Campaign • Editorial Communications
The inaugural Frederick Comedy Festival was created to help establish Frederick as a destination for the performing arts, bringing nationally touring comedians and regional performers together across three downtown venues. As one of the Frederick Theatre District Collaborative's first major initiatives, the festival represented a new partnership between Maryland Ensemble Theatre, New Spire Arts, and the historic Weinberg Center for the Arts, with the goal of strengthening the city's growing arts ecosystem.
As Communications Manager, I led Maryland Ensemble Theatre's communications efforts and served as the campaign and editorial lead for the collaborative initiative. From early planning through festival weekend, I developed a cohesive communications strategy spanning promotional video, editorial communications, and social media to introduce audiences to a brand-new event while maintaining a unified voice across organizations and platforms.
Campaign Assets
NEWSLETTER
SCHEDULE
LINE-UP ANNOUNCEMENT
EVENT POSTER
PRESS RELEASE
Launching an inaugural festival required more than promoting performances—it meant introducing audiences to an entirely new cultural initiative. Rather than treating each deliverable as a standalone asset, I approached the campaign as a unified narrative, using promotional video, editorial communications, and social media to build familiarity, reinforce a shared identity, and maintain momentum from announcement through festival weekend.
The project reinforced my belief that the strongest campaigns don't simply advertise events; they create stories that audiences want to follow.
This campaign was created collaboratively through the Frederick Theatre District Collaborative. My role included campaign strategy, creative direction, editorial oversight, video direction, interviewing, editing, and social media management. Photography by Alan Kayanan. Videography by Edwin Koester. Poster design by Gené Fouché. Press release and newsletter by Dorian Young.